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Hatch Outdoors 1 Plus Finatic$350.00
We’re talking small. You might even use one of these as a key chain.
Hatch Outdoors 4 Plus Finatic$450.00
Designed to be the perfect 5 weight reel — but feels equally balanced with 4-6 weight lines as well
Hatch Outdoors 5 Plus Finatic$500.00
They call this bad boy the “do it all” reel — designed for running 5–7 line weights
Over the years they’ve met thousands of anglers, attended dozens of shows and events, visited a ton of dealers, listened to the advice of hundreds of guides, met some of the pioneers of our sport and traveled the globe fly fishing. Not too shabby for a couple of overgrown children from SoCal. Through it all one question always comes up: How did it all begin?
Back in 2003, two days before a trip to the Eastern Sierras, John Torok purchased what was the most expensive fly reel he had ever owned. It was a beautiful piece of equipment and he was excited to use it. Two hours into the first day the reel stopped working. Literally, parts were falling off. He was pissed! It was on the drive back home that he thought to himself that he could build a better reel.
He reached out to a business friend who was the only person that he knew whose products were machined. That friend suggested that he call Danny Ashcraft, but instead of calling, he drove over and walked in the front door. When he asked for Danny, he was told Danny was on vacation — fly-fishing in Idaho as it turns out. What were the odds of finding a machine shop owner in San Diego who was also an avid fly fisherman on the very first try?
So a deal was struck — and within days, the two of them would become business partners. Two strangers with nothing more in common than a love for fly fishing, Mexican beer, fine tequila, great wine and tacos. Perfect. Over the next 20 months Danny and John tortured and tweaked all sorts of materials until they came up with their first working prototype. Drag, durability and design were the main criteria. The goal was to make heirloom quality reels that held up over time, looked great and stopped fish in their tracks.
At the 2005 Fly Fishing Retailer Show in Denver they showed up with one reel that actually worked – the 56 (now the 5 Plus). They also had the prototype of the 78 (now the 7 Plus), which was non-working, but they asked potential dealers to “imagine” how great it was going to be. When they returned, Danny and John put the pedal to the metal and the rest is history.